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+@#9bit™: 9 Reasons Your Company Needs a Mobile Strategist

Guest post written by Jim Hemmer

Jim Hemmer is CEO of Antenna Software.

Jim Hemmer

The world of mobile technology has never been as complex as it is today. Most organizations are investing heavily in the mobile channel, but it’s confusing and complex. There are multiple projects in play, multiple vendors to consider, an alphabet soup of acronyms to sort through (i.e., BYOD, MAM and MDM), and myriad new innovations to vet, like mobile payments, augmented reality, and context and location-aware content.

http://www.forbes.com/sites/ciocentral/2012/08/03/9-reasons-why-your-company-needs-a-mobile-strategist/

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1 Comment»

  ikronos wrote @

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