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+@#9bit™: 9 Brands That Thought Fast on Social Media During the Super Bowl

Advertisers shell out big money each year to get it front of millions of eyeballs on Super Bowl Sunday, but some brands banked on social media to create buzz. In many cases, it paid off big time — companies that were quick on their feet during opportune moments such as the stadium blackout became a huge topic of conversation on the web, seemingly cost free.http://mashable.com/2013/02/04/brands-super-bowl-social-media/

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