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+@#9bit™: 9 Social Marketing Metrics That Actually Matter

BY SCOTT GERBER
Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don’t correlate to how well your business connects with customers online, but 100 shares doesn’t necessarily mean 100 sales — and it certainly doesn’t measure the potential value of those 100 shares.

http://mashable.com/2013/05/20/social-metrics/

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