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Archive for Biz

+@#9bit™: 9 Social Marketing Metrics That Actually Matter

BY SCOTT GERBER
Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don’t correlate to how well your business connects with customers online, but 100 shares doesn’t necessarily mean 100 sales — and it certainly doesn’t measure the potential value of those 100 shares.

http://mashable.com/2013/05/20/social-metrics/

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+@#9bit™: 9 Brands That Thought Fast on Social Media During the Super Bowl

Advertisers shell out big money each year to get it front of millions of eyeballs on Super Bowl Sunday, but some brands banked on social media to create buzz. In many cases, it paid off big time — companies that were quick on their feet during opportune moments such as the stadium blackout became a huge topic of conversation on the web, seemingly cost free.http://mashable.com/2013/02/04/brands-super-bowl-social-media/

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@#9bit™ : 9 Lessons The Tech World Learned In 2012

9 Lessons The Tech World Learned In 2012 – http://ow.ly/gqY3Z via @trendspottr

LESSON 1: Tweet in haste, repent at leisure

Who would have thought that an elderly Tory peer would become a leading innovator in internet law? Yet that is what Lord McAlpine has become. It’s not clear whether it was him or his lawyers who came up with the idea of going after the UK Twitter users who tweeted – or retweeted – false allegations that he had been involved in child abuse, but, whoever was responsible, the fact is that it has changed the legal landscape in the UK.

Read more: http://www.businessinsider.com/9-lessons-the-tech-world-learned-in-2012-2012-12#ixzz2GY9vHUjU

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+@#9bitMethod™: 9 Ways Your Startup Can Use Social Media Lists

From Foursquare to Facebook, using social media lists as a personal curation tool is an increasingly easy and fun way to sort through the noise on your favorite network.

Business owners can also use social media lists to curate content on behalf of their customers, whether it’s to emphasize nearby neighborhood hotspots for brick and mortar businesses or to maintain high-touch relationships with super fans.

To find out more, I asked a panel of successful young entrepreneurs to share their smartest social media list-making strategies. Here’s what they had to say.

http://mashable.com/2012/12/27/startup-social-media-lists/

Scott Gerber is the founder of Young Entrepreneur Council, a nonprofit organization that provides young entrepreneurs with access to tools, mentorship and resources. The YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs grow businesses.

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+@#9bit™: 9 Reasons Your Company Needs a Mobile Strategist

Guest post written by Jim Hemmer

Jim Hemmer is CEO of Antenna Software.

Jim Hemmer

The world of mobile technology has never been as complex as it is today. Most organizations are investing heavily in the mobile channel, but it’s confusing and complex. There are multiple projects in play, multiple vendors to consider, an alphabet soup of acronyms to sort through (i.e., BYOD, MAM and MDM), and myriad new innovations to vet, like mobile payments, augmented reality, and context and location-aware content.

http://www.forbes.com/sites/ciocentral/2012/08/03/9-reasons-why-your-company-needs-a-mobile-strategist/

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+#@9bit™: 90 Things I learned From Founding 4 Tech Companies

90 Things I Learned From Founding 4 Tech Companies

Jason Goldberg
October 5, 2012 by 3

Jason Goldberg is an accomplished entrepreneur, executive, and investor with a passion for designing digital product experiences, including Fab. Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile. A version of this post originally appeared on his blog,www.betashop.com.

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+@#9bit™ 9 Essential Steps for a Killer Kickstarter Campaign

9 Essential Steps for a Killer Kickstarter Campaign

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

These days, more Kickstarter campaigns are achieving success than we can keep track of. The iPhone-friendly Pebble watch earned $7.6 million more than its $100,000 goal. And the Galileo iPhone platform closed its Kickstarter campaign at $702,000, far surpassing its $100,000 goal.

Stephanie BuckMay 13, 2012 by 
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